When our UO Beauty team partners approached us with the opportunity to create a new brand from scratch, we said “ohii!”
Well, actually we said, “Wait, when do you want to launch this? You can’t be serious. Oh you are? Wow. Um…” And then we got to work. The result was ohii, a beauty brand developed with the Urban Outfitters customer in mind. It was an entirely in-house affair, from initial pitch deck and brand bible all the way to final product packaging and omnichannel rollout. The best part? People can’t stop talking about how v cute it is, tbh.
