Going off the rails on a branded activation train.
The Levi's Station to Station project was a mobile art exhibition and music festival that traveled the country by railway in a converted train. Urban Outfitters partnered with Levi's to support the project with a sweepstakes and original content published on the UO Blog. I handled all of the writing for the project and contributed original photography to a series of posts, telling the Station to Station story as a kind of embedded reporter (and one of only a handful of journalists invited to board the Station to Station train).
